The Instituto Kenntnis offers a variety of courses and training for industry, wholesale and retail, as well as self-employed professionals and class councils, addressing a variety of topics aimed at increasing competitiveness, increasing professional performance, profitability and minimizing costs. .
Here are some of the courses offered by the Instituto Kenntnis:
Due to the ease of access to technology and information, the products and services offered in the market become very similar. The great competitive differential that companies and commercial professionals can and should look for is the constant improvement of knowledge and practices. The purpose of this training program, in addition to updating knowledge, is to verify current practices, analyze them and, based on the positive aspects and opportunities for improvement, seek to implement best practices in sales, creating a competitive advantage based on providing service and seeking customer satisfaction.
In 24 hours / class, aims to build a process of reflection on the knowledge and ignorance of people and companies in the face of the new ontology of complexity and deterministic chaos - caoplexity -, having unpredictability and uncertainty as critical parameters of the new paradigm. that is configured in this phase of transition and paradigmatic blindness. In the course, the reflection is also extended to individual and social autopoietic systems, as these are of fundamental importance in the business communication process.
This course aims to assist in the professional improvement of salespeople and in the improvement of interpersonal relationships, by understanding the needs and wants of customers, whether external or internal. Seek skills to facilitate communication, increase understanding, improve relationships, build quality service, build trust, build customer engagement, be a sales consultant, and make successful sales.
In 24 hours / class, presents a reflection on the methodology of the Balanced Scorecard, indicating how to implement a strategy management process with results monitoring from different perspectives.
In 16 hours / class, seeks to enhance personal and professional effectiveness through the practice of assertive behavior. Analyzes their characteristics, required postures and benefits. It also addresses the use of assertiveness as an essential factor in increasing self-awareness, self-esteem and problem-solving skills.
In 6 meetings of 4 hours / class each, it presents a modern and scientific theoretical framework to base the creative act on a practice that unites experiences, elaboration of creative products for the group's reflection on them, based on their own experience of learning. job.
In 24 hours / class, it presents the characteristics of a successful leader as well as identifies what aligned teams are and how they work.
In 40 hours / class covers how to apply the concepts of modern project management, considering aspects of innovation and interconnection, covering topics such as analytical and systemic thoughts in project environment, the evolution of project methodology, the Backward process in project design and Pressman and Wildavsky's implementation models. This content is fully adapted to the PMI - Project Management Institute methodology.
In 40 hours / class, it presents the latest developments in the area of Knowledge Management, as well as models and approaches that allow the identification and monitoring of the Intellectual Capital of organizations. It discusses Knowledge Management from an organizational perspective, identifying its characteristics, analyzing current examples and presenting models for its effective management. It aims at training managers with transdisciplinary metacompetence to work in the new business environment in which Knowledge Management, Intellectual Capital and the understanding and experience of uncertainty will result from the reflection on the “scientific truths” that determine a lack of knowledge to be understood to ensure sustainable competitive advantages.
In 24 hours / class, presents a methodology of Strategic Planning able to provide a reflection on the vision of the future, mission, values and principles that govern the organizational culture, as well as for setting scenarios for the definition of threats and opportunities of the environment. external strengths and weaknesses of the internal environment, enabling participants to develop their companies' Strategic Plan.
In a 24-hour class, it discusses the key competencies for training a results-oriented leader, allowing participants to self-assess reflection on the world's leading research on the topic.
It presents the characteristics necessary for a successful sales professional, such as Knowledge, Skills and Attitudes (CHA). It addresses customer characteristics, principles and step-by-step sales, and emphasizes the need for planning and setting goals and targets. Its objective is to assist in the understanding of sales concepts and techniques that can contribute to broaden knowledge, improve skills and improve attitudes, aiming at professional and financial success resulting from the proper practice of this learning. Selling is an art and needs to be properly understood in order to achieve efficiency and effectiveness. Professionals and companies involved in the process of selling products or services, even the most experienced ones, need to constantly retrain, seeking to maintain and acquire winning attitudes and behaviors.
This course covers the sales steps, which involve prospecting, pre-approaching, approaching, presenting, demonstrating, preparing for overcoming obstacles, negotiating, closing and after-sales (follow-up). It aims to improve the sales performance of participants, resulting from the understanding and application of the steps of the sales process. Properly understanding and making each step of the sales process a habit will enable any professional to successfully sell products and / or services.
This course covers topics such as SWOT analysis, sales knowledge, skills and attitudes, the step-by-step selling process, and sales planning. It aims to present marketing and sales concepts and strategies that can contribute to change attitudes, revise concepts, improve relationships and succeed professionally and financially, by gaining greater market share resulting from an appropriate marketing strategy. and sales. All activities involve a process of selling products or services, even if sometimes unnoticeable to the trader. However, to be successful, every trader must have their marketing plan, which involves their product / service, their marketplace, positioning, their target audience, and their pricing and promotion strategies.
